Your CRM is essential to your business, and the precision of your CRM can add levels of sophistication to your business. List segmenting and behavioral tracking are two of the most useful techniques at your disposal. Here, we take a look at how list segmenting and behavioral tracking can help you.

List Segmenting

Obviously you want to keep up with your contacts; however, it becomes much easier to market to those contacts if they are segmented by metrics of your choosing. This is what Infusionsoft offers with its list segmenting feature, a slightly hidden, but especially useful, organization feature.

Infusionsoft specifically allows you to segment your lists and connect them to other aspects of your CRM; for instance, you can send automated emails to only a certain segment that you have designated beforehand.

Behavioral Tracking

Getting in touch with your customer base once you have integrated them into your system is an ongoing job. If you want to maintain your relationships, you need to know what trends people are following and why. Behavioral tracking gives you an inside track as to what your audience is doing. When you combine the tracking features of a robust CRM program with list segmenting, you get a very powerful tool that can help you hone in on marketing strategies for a precisely targeted audience.

Putting the techniques of list segmenting and behavioral tracking together can save a business a great deal of money in both acquisition and maintenance strategies. Many large scale companies are using these techniques, and the best performers in the SMB market have already embraced the new organization that segmentation and tracking bring to them. It is also a great way to narrow down the people who are most important to market to if you have a limited budget with which to work.

The partnership of Memberium and Infusionsoft can help you track the behavior and the interests of your customers through list segmenting inside your membership site. With statistics at your fingertips, you will be able to make better decisions about how you use your audience.

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