ClickFunnels or Infusionsoft? Which is better?
An often debated comparison in the digital marketing technology that I see is:
I’m in both customer Facebook groups and this debate comes up fairly often and I often find myself tempted to go on a long Facebook comment rant about the subject.
(Typically I am about 80-85% successful at holding myself back)
To start it is important for me to note that I’m an Infusionsoft Certified Partner and I primarily run Prior Marketing Solutions using Infusionsoft.
However, I am also an ActiveCampaign Certified Consultant and many of my past and current Infusionsoft and ActiveCampaign customers also use ClickFunnels.
Which will lead me to the biggest theme of this post.
Both are good at different things and are not necessarily mutually exclusive of each other.
That being said… lets meet the challengers:
When Russell Brunson introduced ClickFunnels to the scene a few years ago, it was positioned itself as an easy “all-in-one” Digital Marketing solution for small businesses. Specifically it is meant to easily build out a wide variety of different sales funnels.
Everything about ClickFunnels is simplified (on purpose) and it is designed for entry level entrepreneurs. (Granted, many experienced marketers and entrepreneurs choose to use it)
ClickFunnel’s core Drag-and-drop landing page builder feature is very solid, easy-to-use and comes with a lot of pre-built designs. You can also build out order forms & make sales using their builder.
This landing page builder is combined with the ability to map out different “Funnel Steps”, as well as the ability to test out different landing page/order form variations.
These Funnel Steps are then trackable to where you can easily see the strength and weaknesses of your sales funnel.
In my opinion - this core functionality is great. (Although, their split-testing feature is very basic and often buggy)
Where ClickFunnels falls off is their OTHER features...
ClickFunnels also offers email marketing automation, membership website and affiliate tracking features.
Without getting into way too much detail… these features are simply novelties and will present a lot of challenges to users when tested with any level of scale. These features are very basic and provide very little (if any) ability to do anything outside of a kindergarten level use of these features.
But again, it’s core functionality (landing page / order form builder) is very solid, especially when you are first getting started.
Also I think it is important to note, while Infusionsoft’s customer support team doesn’t have reputation of being “best-in-class”... they are still way better than ClickFunnels’s team.
Simply put… ClickFunnel’s customer support team is absolutely awful. And every funnel is self hosted on their servers so if something goes wrong, you aren't left with many options.
I personally have found that if a CF technical support issue requires a sliver critical thought or is at all related to an issue caused by their platform… 85% of the time they are either not able to help or end up escalating the issue to their developers (who most of the time won’t fix your issue in a timely matter).
I don’t think it’s fair to say the customer support thing is a “deal breaker”... but it's definitely something to consider.
To start, Infusionsoft is hands down a more superior CRM (Customer Relationship Management Platform) & Marketing Automation platform than Clickfunnels.
3 things that are typically good to look for in a good CRM are:
Infusionsoft does a great job with all of those categories and for the most part, when a feature is not available natively (built inside of Infusionsoft) you can fill in the gap with a 3rd party tool.
Simply put… ClickFunnels is not a true CRM. It stores minimal data about a customer. It has sales pipeline functionality and reporting is extremely basic.
What makes Infusionsoft extremely powerful is that it is also a very good marketing automation & e-commerce platform. This means your CRM, Email Marketing & E-Commerce are all in the same place, and "infused" with each other.
In terms of Email Marketing Automation… Infusionsoft also has Clickfunnels beat. ClickFunnel’s marketing automation potential is not anywhere near as robust as Infusionsoft’s, which allows you to communicate to very specific groups of leads/customers in different ways than each other.
Overall Infusionsoft, provides a lot more E-Commerce Reporting & “background” features compared to Clickfunnels, but from a design and ease-of-use perspective, ClickFunnel’s landing pages / order forms beats Infusionsoft’s Landing Pages / Order Forms.
However, Infusionsoft has put in a significant amount of resources in developing their own drag-and-drop landing page builder. I wouldn’t say that their new builder is quite at the level as ClickFunnel’s… but they are definitely getting closer.
… And rumor is Infusionsoft plans to release a drag-and-drop order form feature in the next few weeks/months.
If you can’t wait that long, then Infusionsoft has a HUGE market of 3rd-party integrations.
(Spiffy is an easy way to make to make your Infusionsoft Order forms way nicer)
In fact you can easily integrate Infusionsoft with ClickFunnels. (and this integration is not half bad).
Comparison of Infusionsoft & ClickFunnels:
3rd Party Tool Required
(Memberium is Awesome)
Small Learning Curve
Good. Work In Progress
3rd Party Solutions Can Improve
Infusionsoft is a better “all-in-one” marketing platform than ClickFunnels.
Honestly, ClickFunnels should not be in the “all-in-one” space. If they were to focus more energy on growing their core landing builder/order builder feature, as well as stabilizing their API and customer service situation I would be a much much bigger fan.
Instead, I think they mislead their customers & market base by positioning themselves as a Infusionsoft competitor, when in reality they are not.
Overall, in terms of fire power, I don’t think Clickfunnels come anywhere close to most of the features that Infusionsoft provides.
NOW That Said - ClickFunnels + Infusionsoft is not a bad combination by any means. They compliment each other well.
PERSONALLY. My favorite technology stack for Sales Funnels is:
What is your opinion about these two marketing tools?
Agree? Disagree? Comment below: