7 Important Metrics For Your Sales Funnel
If your sales funnel is like a road map, metrics are a lot like the step-by-step directions you take to get from where you started to where you want to end up. Metrics are a snapshot of the present – they tell you where you are, how effective your past choices were and what you […]
Referral Partners: The Benefits You’ll Receive and What You Need to Know
In terms of sales, one of the most valuable tools that all marketers have in their arsenal is and will always be good, old-fashioned word of mouth. One customer uses your product or service and walks away satisfied. They tell two people, those two people each tell five more and pretty soon you’ve got a […]
The Benefits of List Segmenting and Behavioral Tracking
Your CRM is essential to your business, and the precision of your CRM can add levels of sophistication to your business. List segmenting and behavioral tracking are two of the most useful techniques at your disposal. Here, we take a look at how list segmenting and behavioral tracking can help you. List Segmenting Obviously you […]
Membership Website Tools We Use
Last week we kicked off our marketing technology series on Email Marketing Tools We Love, and in this post we are going to cover our favorite tools for setting up a powerful membership website & other forms of gated content.
Email Marketing Tools We Use
For a while we have been wanting to put together a list of digital marketing tools that we use on a regular basis. We consider ourselves marketing technology junkies.
Split tests: How to optimize emails in Infusionsoft’s Campaign Builder
The March Infusionsoft update is here and Infusionsoft released what some of us in the digital marketing community have been asking for a long time… Email Statistics For Campaign Builder. This means that you now finally have the ability to run email split tests & other optimizations on your marketing automation & funnels.