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Conversion Optimization
May 3, 2019

How To Optimize Your Sales Funnel (Part 4): Choosing Variations to Test

In our earlier posts in this five-part series on optimizing your sales funnel through testing have brought us to a fourth important step. After collecting data, prioritizing what and where to test, and identifying Key Performance Indicators, it’s time to consider how many different variations of a funnel step you want to test at the […]

Conversion Optimization
April 19, 2019

How To Optimize Your Sales Funnel (Part 3): Testing and Key Performance Indicators

In our previous two posts, we covered the beginnings of how to optimize your sales funnel through testing. Once you’ve started by collecting data and have figured out the area of your sales funnel that needs the most optimization, we get to the most important step – figuring out what Key Performance Indicator(s), or KPI(s), you […]

Conversion Optimization
April 8, 2019

How To Optimize Your Sales Funnel (Part 2): Prioritize Where to Test In Your Funnel

In our previous post about optimizing your sales funnel through testing, we talked about the importance of collecting data. Once you ensure you are tracking adequate data on your pages, you need to prioritize where to run your tests. When it comes to testing, one of the unfortunate facts is that you just cannot test […]

Conversion Optimization
April 2, 2019

How To Optimize Your Funnel (Part 1): Getting Started with Testing and Data

This is the first post in a five-part series that will tell you how to get started with testing different elements of your web pages as a way to optimize your sales funnel. In this article we will discuss the importance of starting with data. Stay tuned for more posts to come! If you’re in the […]

Infusionsoft Tutorials
June 14, 2018

How To Send Facebook Messages Through Infusionsoft Using ManyChat Messenger Bots

Why Messenger Bots? Facebook Messenger Bots are completely changing the internet marketing game. Learn how you can implement this new power tool with Infusionsoft.

Marketing Technology
February 21, 2018

Infusionsoft Vs ClickFunnels – Which is better for small business marketing?

ClickFunnels or Infusionsoft? Which is better?​An often debated comparison in the digital marketing technology that I see is:I’m in both customer Facebook groups and this debate comes up fairly often and I often find myself tempted to go on a long Facebook comment rant about the subject.(Typically I am about 80-85% successful at holding myself […]

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